Zaptitude Corporate Identity
Zaptitude is a social media technology company that creates advanced applications that help organizations reap the benefits of social media. Zaptitude develops innovative social media applications that promote brand awareness, influence new-user support and generate new customers.
To align with Zaptitude’s goals and philosophy, SCN created a "geeky" mascot character with attitude that represents a knowledgeable source of technology. The mascot not only taps into the human element of social media, but also provides visual meaning and character to the name “Zaptitude.”