Wave is one of the brands owned by Japan Tobacco International (JTI), a leading international tobacco product manufacturer. Manufactured in JTI's state-of-the-art factories, Wave offers the finest tobacco products while focusing on premium quality and smooth taste.


SCN has been designing Wave's promotional packaging, point-of-sale materials and digital marketing collateral since the brand launched in the U.S. market in 2000. We created the brand image with bold, sleek and premium design cues. As a result, Wave became one of the top alternative brands for premium tobacco users as well one of the most popular brands in the tier-2 market.

Role / 



Direct Mail

Point of Sales