A Johnson and Johnson topical brand product, Tucks is a soothing ointment and maximum strength pain reliever to ease the burning and itching of hemorrhoids.


The new brand look needed to be carried onto the Tucks website to harmonize the brand and appeal to a 30’s - 50’s female target audience. We combined the soft pastel color palette adopted from the new brand strategy using imagery that captures the Tucks benefits. The web site design creates an experience of a soothing and healing environment. The brand leaves became an anchoring visual that ties the website with the Tucks packaging.

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