AstaReal, Natural Astaxanthin

AstaReal specializes in the development and production of high quality and functionally superior dietary supplements. A subsidiary of Fuji Chemical Industry Co. Ltd. of Toyama, Japan (which was founded in 1946), AstaReal produces the world’s highest purity astaxanthin derived from Haematococcus pluvialis through its subsidiary, AstaReal AB (Sweden). Launched in 1995, AstaReal AB was the first company in the world to develop a supplement with natural astaxanthin derived from Haematococcus pluvialis.

Solution

SCN created and established Fuji Chemical brand communication in the U.S. market, positioning the company as an industry leader in the Astaxathin performance supplement space by highlighting their track record of 30 years of research and innovation. We used the brand’s high-impact signature color with dynamic photography and graphic treatments to communicate the products' health and performance benefits.

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