Dale Carnegie

Dale Carnegie was established in 1912, inspired by one man’s belief in the power of self-improvement. Today, Dale Carnegie offers solutions in more than 25 languages to teach people around the world how to better communicate, lead, collaborate, take initiative, be successful and get the most out of their professional and personal lives. The company provides training courses in leadership, sales and customer service, as well as interpersonal, organizational and presentation skills.


SCN collaborated closely with Dale Carnegie’s team to re-design their training materials, course books and tradeshow booth to align with their new brand identity, and provide a better quality product, add value for their customers and reduce production costs. The goal was to design a comprehensive system that unified all of Dale Carnegie's courses, promoted harmony and communicated the new Dale Carnegie voice.

Role / 



Training Books

Tradeshow Booth

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